Developing the brand identity and web presence for LucidNYC

LucidNYC is an inspirational, informative, and popular salon series which introduces attendees to cutting edge projects by leading innovators across all fields. Lucid was developed to gain early insight into new trends and to track the pulse of cultural and technological change among early adopters and influencers.


Screen UX and UI iterations.

Logo and branding iterations.

Mapping out the flow of content, assets, and information across LucidNYC’s platforms and stakeholders.