Working with CMU’s NYC programs to develop their brand identity and web presence

Carnegie Mellon University had proposed four new programs to be launched at the NYC campus. Without any coherent brand or presence within the educational community, we took it upon ourselves to build the narrative around these new programs. Despite the varying nature of these programs, our brand and UX direction unified their purpose and built upon the existing CMU story.


Screen UX and UI iterations.

We looked at CMU’s existing sites and other university examples to see how they organize their programs, content, and branding.

When developing the new brand, we looked at various logo branding and established an overall brand mood.

Student personas were created to better embody the branding direction to appeal to their market space.

The user experience of the site was designed using wireframes and user flows to establish the overall system architecture of information.