Working with American Eagle Outfitters to improve manager and associate workflow through motivation communication and community.

Mobile Point of Sale Optimization
User Research, Service + UX / UI Design In Collaboration with American Eagle Outfitters and Praewa Suntiasvaraporn.

We worked alongside American Eagle Outfitters to help them improve their customer experience, with a focus on their mobile point of sale service. We were tasked with design research (on-site and off-site), developing system maps and user activities to gather data, and creating mockups and visual designs to propose a new solution to their workflow.

Most of the research was conducted on-site with both the associates and the store customers. Bi-weekly check-in presentations with AEO representatives were held, and culminated with a presentation and demo of our final product to corporate management.

Process

UX and UI designs for the associate-customer experience using an iPad.

UI animation
UI animation
UI animation
UI animation
UI animation
UI animation
UI animation
UI animation

Analysing the stakeholders around the purchasing experience.

Taking a dive into the customer’s journey.

Comparing similar brick and mortar floor plan layouts to look at customer flow through the space.

Compiling artifacts from the associate store experience.

The associate workflows before and after our proposed redesign.